The Ad-Venture
Creating irresistible brands.
Narrative strategy, positioning, world-building — selected projects.
All projects →Employer
Brand.Ad-VentureAll in for youWhy benefits alone don't win developers — and how Sabertech built a narrative that does.20 Mar 2026 PropTech
Story.Ad-VentureMake Your Place a Better WorldHow a Berlin PropTech story earned Forbes 30 Under 30.22 Mar 2026 Global
Brand.Ad-VentureLand of HappinessThe first global lottery brand built on behavioural insight — five continents.24 Mar 2026The Con-Versation
Essays on meaning, identity, culture.
The ideas behind the work — think pieces, dialogues, and philosophical provocations.
All essays →The Operating System of Reality.Con-Versation · FeaturedThe Operating System of RealityWhy storytelling is more than a technique — 13 thinkers from Hegel to Murakami.26 Mar 2026More essays
coming soon.The Sound-Track
Energy, frequency, vibration.
Songs and albums written by me — music as narrative.
All tracks →♪Sound-TrackFirst Song33 tracks. One story. Music as narrative — from Supervillainz to ADBC. This is where the Sound-Track lives.01 Apr 2026The Log-Book
Building the Pirate's Nest on Madeira.
Logbook entries from the island — land, architecture, life at the edge of the Atlantic.
All entries →32°49′ N · 17°11′ WFajã da
Ovelha.Log-BookEntry #1 — Fajã da OvelhaThe land is purchased. The architect is drawing. The Pirate's Nest begins here.15 Mar 2026More entries
in progress.The Plot-Twist
From the writer's room.
Narrative frameworks, stories and archetypes — the theory behind the practice.
All frameworks →The Hero
Doesn't Know
It Yet.Plot-TwistThe Hero Doesn't Know It YetThe one narrative mistake almost every brand makes — mistaking the company for the hero.18 Mar 2026More frameworks
in progress.The Re-Search
Academic work (LMU).
Models, methods, and references — where the science of narrative lives.
All papers →Narrative Strategy as Academic Discipline.Re-SearchNarrative Strategy as Academic DisciplineWhat happens when you teach the psychology of narratives at LMU Munich.12 Mar 2026More research
in progress.The Work-Shop
We work, you ship.
Guided workshops and studio sessions to build your brand, story, and strategy.
Book a session →BOOK A SESSIONOne Session.
One Direction.Work-ShopThe Work-Shop is not a seminar.It's a working session — for brands, founders, and leaders who need a story that actually moves people. One focused session. Your narrative core. Built from the inside out.yes@christopherquente.com →